Google Ads Management
Search, Performance Max and Display campaigns for people ready to buy.
Google Ads agency →Performance Marketing Agency in India
QCS Pilani is a performance marketing agency in India that runs paid campaigns built around one thing: measurable results. Our performance marketing services cover Google Ads, PPC management, Meta Ads on Facebook and Instagram, and remarketing — with conversion tracking set up first, so you see exactly how many leads and sales every rupee brings. You pay for performance you can measure, not for clicks and impressions.
Definition
What Is Performance Marketing?
Performance marketing is online advertising where success is measured by specific actions — leads, sales, app installs or calls — rather than reach or impressions. Campaigns run on platforms such as Google Ads, Facebook and Instagram, and every rupee is tracked to the result it produces, so budgets move to whatever delivers the lowest cost per lead or the highest return on ad spend.
What we offer
Our Performance Marketing Services
Our performance marketing services cover every stage of a paid campaign, from tracking to scaling.
PPC Campaign Management
Keyword research, bidding, ad copy and daily optimisation for pay-per-click campaigns.
PPC management →Meta Ads (Facebook & Instagram)
Lead, sales and awareness campaigns with creatives that stop the scroll.
Social media marketing →Lead Generation Campaigns
Campaigns and forms designed to bring qualified enquiries at a target cost per lead.
Get an estimate →Google Shopping & Performance Max
Product ads for online stores, built on a clean product feed.
Get an estimate →Remarketing
Bring back visitors who did not enquire or buy the first time.
Get an estimate →Conversion Tracking & GA4 Setup
Track calls, forms, WhatsApp clicks and purchases correctly before spending.
Get an estimate →Landing Page Optimisation
Fast, focused pages that turn ad clicks into enquiries.
Web development →App Install Campaigns
Google and Meta campaigns to grow app installs and in-app actions.
App development →Google Ads
Google Ads Agency for Leads and Sales
As a Google Ads agency, we put your business in front of people at the moment they search for what you sell. We research the keywords your customers use, separate high-intent searches from browsers, write ads that earn clicks, and send traffic to pages built to convert. Google Ads management with QCS Pilani includes daily bid and budget checks, negative keywords to cut wasted spend, and monthly reports that show cost per lead and return on ad spend — not just clicks.
PPC
PPC Management Services
Our PPC management services cover every stage of a pay-per-click campaign, from setup to scaling. Whether you need a PPC agency to rescue an account that is wasting money or to launch your first campaign, we run it like it is our own budget.
- Account audit and campaign structure
- Keyword research and negative keyword lists
- Ad copy and extensions
- Bid strategy and budget management
- Conversion tracking for calls, forms and WhatsApp
- A/B testing and weekly optimisation, with monthly reporting
Metrics
How We Measure Performance
| Metric | What it tells you |
|---|---|
| Cost per lead (CPL) | How much you pay for each enquiry |
| Cost per acquisition (CPA) | How much you pay for each sale or customer |
| Return on ad spend (ROAS) | Revenue earned for every rupee spent on ads |
| Conversion rate | Share of visitors who enquire or buy |
| Click-through rate (CTR) | How attractive your ads are to searchers |
| Quality Score | Google's rating of ad and landing-page relevance, which affects your cost per click |
Comparison
Google Ads vs Meta Ads: Which Should You Use?
| Google Ads | Meta Ads (Facebook & Instagram) | |
|---|---|---|
| How people find you | They search for what you sell | You reach them while they scroll |
| Best for | High-intent leads and sales | Awareness, local reach, visual products |
| Typical lead quality | Higher intent | Lower cost per lead, more nurturing needed |
| Creative needed | Text ads, extensions, landing page | Images, videos and Reels |
| Our advice | Start here if people already search for your service | Add Meta to scale or build demand |
Industries
Performance Marketing by Industry
Education & Coaching
Admission and enquiry campaigns during intake seasons.
Healthcare & Clinics
Appointment and call campaigns for local patients.
Real Estate
Lead generation for projects with fast follow-up.
E-commerce & D2C
Shopping, Performance Max and Meta sales campaigns tracked to revenue.
Local Services
Call and location campaigns for shops, repairs and services.
B2B & Manufacturing
Search campaigns for enquiries from trade buyers.
How we work
Our Performance Marketing Process
- 1
Audit
We review your ad accounts, tracking, website and competitors.
- 2
Tracking Setup
Calls, forms, WhatsApp clicks and sales tracked in GA4 and the ad platforms.
- 3
Strategy
Platforms, budgets, targeting and a target cost per lead or ROAS.
- 4
Launch
Campaigns, ads, audiences and landing pages go live.
- 5
Optimise
Weekly changes to bids, keywords, audiences and creatives.
- 6
Report & Scale
Monthly reports, then more budget to what works.
Buyer guide
How to Choose the Best Performance Marketing Agency
- They talk about cost per lead and ROAS, not clicks
- They set up conversion tracking before spending
- Ad accounts are in your name, so you own the data
- They keep ad spend separate and explain how they charge
- They report monthly and explain every change
Local team
Performance Marketing Agency in Rajasthan
Our team works from Pilani, Rajasthan, and runs campaigns for businesses across the state and the rest of India. For local businesses we target the right towns and radius, track calls from the map and ads, and can meet in person to plan campaigns. If you are looking for a Google Ads agency near you in Shekhawati, visit our office in Poonia Colony, Rayla Modh, Pilani.
QCS Pilani officePoonia Colony, Rayla Modh, Pilani, Rajasthan 333031Get directions →
Pricing
Performance Marketing Pricing
| Starter | Growth | Scale | |
|---|---|---|---|
| Platforms | Google Ads or Meta Ads | Google Ads + Meta Ads | Google, Meta and more |
| Campaigns | A couple | Several | Unlimited |
| Conversion tracking & GA4 | Included | Included | Included + advanced tracking |
| Landing page optimisation | Recommendations | 1 page | Ongoing A/B testing |
| Optimisation | Weekly | Twice weekly | Daily checks |
| Reporting | Monthly report | Monthly report + call | Live dashboard + monthly call |
| Management fee | Quote after free audit | Quote after free audit | Quote after free audit |
A management fee based on your ad budget. Ad spend is separate and paid directly to Google or Meta from your own account. What changes the price: ad budget, number of platforms and campaigns, creative volume and reporting needs.
Why QCS Pilani
Why Choose QCS Pilani as Your Performance Marketing Agency
Tracking Before Spending
No campaign goes live without conversion tracking.
You Own Your Ad Accounts
Accounts, data and history stay in your name.
Leads and Sales, Not Clicks
Reports focus on CPL, CPA and ROAS.
Ads, Pages and SEO In-House
One team for campaigns, pages and organic growth.
Transparent Pricing
A clear fee; ad spend goes directly to Google and Meta.
Weekly Optimisation
Accounts checked and improved every week.
FAQ
Frequently Asked Questions
What is performance marketing?
Performance marketing is online advertising measured by specific results such as leads, sales, calls or app installs, instead of impressions. Campaigns run on platforms like Google Ads and Meta Ads, and budgets move to whatever produces the best cost per lead or return on ad spend.
What does a performance marketing agency do?
A performance marketing agency plans, launches and optimises paid campaigns on Google, Facebook, Instagram and YouTube, sets up conversion tracking, creates ads and landing-page recommendations, and reports on leads, sales and return on ad spend.
How much does Google Ads management cost in India?
QCS Pilani charges a management fee based on your ad budget, quoted after a free ad account audit. Ad spend is separate and paid directly to Google from your own account, so there are no hidden mark-ups.
How long does it take to see results from Google Ads?
Search campaigns can bring enquiries within the first week. Costs usually improve over the first four to eight weeks as we refine keywords, bids and ads using real conversion data.
Should I use Google Ads or Meta Ads?
Use Google Ads when people already search for your product or service, because those searchers have high intent. Use Meta Ads to reach new audiences, build demand or sell visual products. Many businesses get the best results by combining both.
Do I own my ad accounts?
Yes. We create or use ad accounts in your business name, with your payment method, so you keep full ownership of the accounts, data and campaign history.
How do you charge for performance marketing?
We charge a fixed monthly management fee for smaller budgets and a percentage of ad spend for larger accounts. Ad spend always goes directly to Google or Meta, so there are no hidden mark-ups.
Free audit
Get a Free Ad Account Audit
Find out where your ad budget is being wasted — and how to get more leads for the same spend. Free and with no obligation.
What's Included
- Ad account and tracking review
- Wasted spend and competitor check
- Top 5 changes to lower your CPL